(April 5, 2001) -- Subaru of America, Cherry Hill, N.J., inked an estimated $500,000 deal to be the name sponsor of the Gary Fisher Mountain Bike Racing Team this year. Subaru vehicles will appear in Gary Fisher Bicycles' catalogs and will be used transport the team during the 2001 racing season. The bike brand will get exposure at the auto marketer's Outback Rendezvous, an outdoor activities tour. General Motors Corp.'s Saab Cars USA, Norcross, Ga., had sponsored Mr. Fisher's team since 1999. GM acquired 20% of Subaru's Japanese parent last year. -- Jean Halliday
Copyright April 2001, Crain Communications Inc.