And now for the results of Contest #416: We asked you for the next ad campaign to feature hyperactive hoop analyst Dick Vitale and, baby, did you dunk us with these diaper dandies:
First Prize: Dick Vitale for V-8. "V-8, it's `V' for `Vivacious!' `V' as in `Vital'-with or without the `e,' Baby! Better than a super-duper dunker-oo! Numerous nutrients in each gulp that make you a real go-getter! That's right, a rock 'n' rollin', rippin' refreshment that puts more bounce in your step than a no-look, game-winnin', show-stoppin', hand-clappin', slammer-jammer dunk in overtime of the NC double A finals, baby!" Tres McCullough, legal assistant, Simpson Thacher & Bartlett, New York.
Second Prize: Dickie V for Depends. "It's March Madness, Baby! And you know what that means-hoops, hoops and more hoops. And the last thing Dickie V wants to do is take a PT-potty time-out! That's why I wear Depends! With the comfort and security of Depends undergarments I can enjoy hours of hoopla without interruption. So take it from Dickie V ... Depends, they're my `diaper dandies."' Gil Caedo, copywriter, Swingster Co., Kansas City, Mo.
Third Prize: He screams, he shouts, he mucks about and boy, can he sell Ice beer from Miller! "Ice, Ice, Baby!" he tells the unsuspecting bartender who wants to suggest a more mundane brew. Mark Moylan, writer, Moylan & Co. Dearborn, Mich.