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Subway breaks new campaign on finale of CBS' 'Survivor'

Published on .

Subway Restaurants, Milford, Conn., will break its $75 million "Eat Fresh" campaign from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, on tonight's finale of "Survivor" on CBS. A 30-second and 15-second version of "Computer" features a shadow-puppet hawking the new Selects line of deli sandwiches for the Doctor's Associates-owned chain. The campaign will air in heavy rotation beginning Aug. 28 using non-union talent in its ads. Two additional executions begin Oct. 9 and run through the remainder of 2000.

Copyright August 2000, Crain Communications Inc.

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