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SUBWAY TO LAUNCH MULTICULTURAL MARKETING CAMPAIGN

Published on .

(May 29, 2001) -- Doctors Associates' Subway Restaurants becomes the latest fast-feeder to launch a multicultural marketing effort.

Subway's Franchisee Advertising Trust handed Hispanic marketing duties to Havas Advertising's Messner Vetere Berger McNamee Schmetterer/Euro RSCGthrough its MVBMS Hispanic unit.

Denis Glennon, MVBMS managing director/partner on the general market team, will supervise the Hispanic team, which includes Raul Pina, creative director/partner; Allen Payano, account director; and Victor Zeiris, creative director.

The agency will break its first campaign July 9. -- Kate MacArthur

Copyright May 2001, Crain Communications Inc.

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