Subway's Franchisee Advertising Trust handed Hispanic marketing duties to Havas Advertising's Messner Vetere Berger McNamee Schmetterer/Euro RSCGthrough its MVBMS Hispanic unit.
Denis Glennon, MVBMS managing director/partner on the general market team, will supervise the Hispanic team, which includes Raul Pina, creative director/partner; Allen Payano, account director; and Victor Zeiris, creative director.
The agency will break its first campaign July 9. -- Kate MacArthur
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