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Subway launches $90 mil review

Published on .

Subway has enlisted AAR Bob Wolf Partners, Los Angeles, to conduct a review for creative on its $90 million national account, ending a nearly 10-year relationship with Publicis & Hal Riney, Chicago. The 14,100-unit sandwich chain plans to hire a separate agency to handle media buying, now also at Publicis & Hal Riney. Riney is not participating.

Copyright January 2000, Crain Communications Inc.

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