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Mr. Pace was exec VP-group managing director at Interpublic Group of Cos.' McCann Erickson.
“Tony brings us a wealth of experience both within the quick-service restaurant category and beyond, across a wide range of marketing and advertising disciplines,” said Tom Seddon, CEO-executive director of Advertising Trust in a statement.
$300 million ad budget
Beginning Jan. 23, Mr. Pace will be responsible for all marketing and advertising activities for the chain, which has a media budget that has ballooned to more than $300 million from about $90 million seven years ago.
At McCann, Mr. Pace worked on various retail accounts including Coca-Cola Co., Burger King and Capital One. He later took over responsibilities for McCann’s marketing services unit, Momentum.
Moreover, Mr. Pace worked on restaurant brands including Outback Steakhouse, Popeye’s and KFC while at McCann and WPP Group’s Y&R Advertising, New York.
“Subway is a remarkable success story,” Mr. Pace said in a statement. The Milford, Conn.-based marketer works with independent McCarthy Mambro Bertino, Boston, for creative and Publicis Groupe's MediaCom, New York, for media buying and planning.
Closely held Subway, with more than 24,500 units worldwide, is expected to post more than $7 billion in sales for 2005, according to industry executives. It was the fourth-largest fast feeder in total revenue in 2004.