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Subway narrows review

Published on .

Subway has narrowed its $30 million creative review to the Martin Agency, Richmond, Va., Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York and Mullen Advertising, Wenham, Mass. The previous agency was Hal Riney & Publicis, Chicago. AAR/Bob Wolf Partners, New York and Los Angeles, is handling the review. Last week, Subway tapped MediaCom to handle its national media planning and buying.

Copyright February 2000, Crain Communications Inc.

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