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Subway nears agency decision

Published on .

Subway Restaurants, Milford, Conn., the week of March 20 will choose an agency for its $90 million national creative account. The Subway Franchisee Advertising Fund Trust is looking at the Martin Agency, Richmond, Va.; Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York; and Mullen, Wenham, Mass. Incumbent Publicis & Hal Riney, Chicago, didn't participate. Last month, Subway named MediaCom, New York, its media agency of record. AAR/Bob Wolf Partners, Los Angeles, is the consultant.

Copyright March 2000, Crain Communications Inc.

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