SUGARED CEREALS UNDER FIRE AS CONGRESS SEEKS LABELS

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A bill that would require presweetened cereals to disclose sugar content on labels was introduced this month in 1975 by Sen. Charles Mathias (R., Md.), who said that Congress need not permit the issue of sugar and tooth decay and other health problems to remain "buried in the Food & Drug Administration bureaucracy." The bill was aimed at requiring label disclosure by percentage of all ingredients in kids' food.

S.C. Johnson & Son inaugurated a national ad campaign for Raid, a new line of insecticides. The line made its ad debut on "The Red Skelton Show" this month in

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