Suicide Prevention Group Tells GM to Yank Robot Spot

Automaker Says It Will 'Evaluate the Situation'

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NEW YORK (AdAge.com) -- The American Foundation for Suicide Prevention is a little upset with General Motors Corp. over the automaker's Super Bowl XLI spot in which a GM factory robot -- obsessed with quality -- dreams it loses its job, becomes depressed and jumps off a bridge.

Not funny, said the foundation, which released a request for GM to pull the commercial from future airings. Interpublic Group of Cos.' Deutsch, Los Angeles, created the ad.

According to the release, this includes "taking the ads off the GM website, the online advertising campaign and restricting sites such as www.youtube.com from posting the ad."

Wants an apology
The group is also asking for a statement of apology from GM and wants the automaker to "take steps to inform the public about mental illness and suicide."

GM's spokeswoman, who only just received the request, said the company needs time to "evaluate the situation."

Yesterday, groups including the Gay and Lesbian Alliance Against Defamation blasted Mars for its Snickers Super Bowl ad, which showed two men accidentally kiss and their over-the-top "manly" reactions.
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