Suissa Miller, Los Angeles, has dropped out of the review for the BMW Mini, leaving shops Crispin Porter & Bogusky, Miami, and Kirshenbaum, Bond & Partners and Margeotes/Fertitta & Partners, both New York. Spending on the account has dropped to $4 million to $5 million for the pre-launch year, and $25 million for 2002. Suissa Miller, meanwhile, has won the estimated $10 million California State Automobile Association account and has plans to open a San Francisco branch to handle. TBWA/Chiat/Day
and Highway One, both San Francisco, previously handled.
Copyright January 2001, Crain Communications Inc.