Quaker Oats Co.'s Golden Grain unit is expected to award the account for a "make a meal" test product to Suissa Miller, Los Angeles. Spending is expected to reach $10 million if tests prove successful. Gardner, Geary, Coll & Young, San Francisco, was the other finalist. Select Resources International, West Hollywood, Calif., handled the review. A Quaker spokesman denied a decision had been made. Y&R Advertising, San Francisco, remains agency of record for Rice-A-Roni and Near East side dishes.
Copyright February 1999, Crain Communications Inc.