Suissa to open offices for Acura

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Suissa/Miller, Los Angeles, will open as many as seven field offices to service its newly assigned expanded dealers program for American Honda Motor Co.'s Acura division. Torrance, Calif.-based Acura, which plans to almost double spending on dealer marketing to $70 million, said regional ads will start running by the end of this month. Suissa also handles Acura's estimated $120 million factory account.

Copyright February 1999, Crain Communications Inc.

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