×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Six suitors woo Petersen Publishing

Published on .

At least six companies have survived the first-round cut and are said to be in the running to acquire Petersen Publishing Co., owner of Motor Trend, 'Teen and other titles. The active bidders, believed ready to ante up over $310 million to stay in the race, are said to include: K-III Communications; Jerry Ritterman, head of Ritterman Capital Ventures; Weider Publications; Robert Miller's Goldrush Media; a Lehman Bros. group led by former Hearst Magazines President Claeys Bahrenburg; and publishing mogul Mort Zuckerman.

pitch
Northwest Ford Dealers Advertising Association was preparing to ask EvansGroup's office in Seattle to resign its $15 million account when the shop resigned June 21, two dealers said. EvansGroup said Ford Motor Co. was pressuring dealer groups to consolidate ad accounts at J. Walter Thompson USA, Detroit; Ford and the Northwest group denied that. The group said it will invite JWT, with 46 of the 63 groups, and W.B. Doner & Co., Southfield, Mich., with seven, to pitch.

Most Popular
In this article: