Credit Suisse First Boston analyst Dave Nelson said the merger "creates a powerhouse, which will now account for about 30% market share after six dairies are sold to alleviate antitrust concerns."
Among the brands currently marketed by the two companies are kidsmilk and fitmilk, value-added milk brands recently introduced by Suiza, as well as various regional milk brands such as Milk Chugs, Deans and McArthur that Dean's has been building over the last few years through packaging innovation and advertising.-- Stephanie Thompson
Copyright April 2001, Crain Communications Inc.