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SUMMER DANCE PARTY

Published on .

Miller Brewing Co. has broken a summer effort for Miller Genuine Draft, the brand's first TV support since January. One of two :30s features pulsating music at a summer dance party with the line "Every cap is a tap." Wieden & Kennedy, Portland, Ore., created the spots after distributors in March panned another effort. These ads broke May 29 during the NBA playoffs; print supports
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