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Summer push from Blockbuster

Published on .

Blockbuster Video, Dallas, this week breaks a new campaign promoting summer video rentals. The work is themed, "Hot summer nights" and includes the company's return to its "Make it a Blockbuster night" tagline. The 30- and 60-second spots were created by Bernstein-Rein, Kansas City, Mo., and will run nationally through August on media purchased by Young & Rubicam, New York. Radio spots break July 27.

Copyright July 1997, Crain Communications Inc.

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