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Sun breaks first effort from Tonic 360

Published on .

Sun Microsystems today breaks its first effort from J. Walter Thompson's Tonic 360@J. Walter Thompson, San Francisco and New York. The new print campaign will appear in three newspapers, The New York Times, The Wall Street Journal and The San Jose Mercury News. The computer company moved its $100 million account from Lowe Lintas & Partners, San Francisco, last year.

Copyright February 2001, Crain Communications Inc.

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