Sun Microsystems, Palo Alto, Calif., on Feb. 13 will break the first TV spots in its $100 million global brand campaign during NBC's broadcast of the NBA all-star game. The campaign from Lowe
Lintas & Partners Worldwide, New York and San Francisco, is Sun's biggest ever, including six TV ads, no fewer than 10 print executions, as well as online, airport and outdoor advertising, all with a quirky movie-poster theme. Radio is under consideration as are guerrilla marketing activities. Tonic 360, San Francisco, handles online creative and media buying.
Copyright January 2000, Crain Communications Inc.