Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sun breaks global push Feb. 13

Published on .

Sun Microsystems, Palo Alto, Calif., on Feb. 13 will break the first TV spots in its $100 million global brand campaign during NBC's broadcast of the NBA all-star game. The campaign from Lowe Lintas & Partners Worldwide, New York and San Francisco, is Sun's biggest ever, including six TV ads, no fewer than 10 print executions, as well as online, airport and outdoor advertising, all with a quirky movie-poster theme. Radio is under consideration as are guerrilla marketing activities. Tonic 360, San Francisco, handles online creative and media buying.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: