Nielsen Media Research and ASI Market Research have linked to provide a range of research services for TV infomercials. The two companies will provide concept analysis, video testing, market testing, media research and sales traffic research. They will also co-sponsor a study of the state of long-form TV advertising.
sweeps ratings lower
With only three days of ratings data left before the end of the May sweeps, the gross rating for the Big 4 broadcast networks (through May 21) is down 5.9% to a 40.02 Nielsen rating. The aggregate rating for basic cable networks, meanwhile, has surged 16.5% to a 15.7 rating. Of the broadcast networks, only NBC showed a gain, rising 8.2% to an 11.9 rating. CBS fell 12.5% to a 10.1 rating, ABC dropped 11% to an 11.3 and Fox was down 11.7% to a 6.7. For the week ended May 21, NBC led with an 11.8 rating. It had five of the top 10 prime-time shows, including Nos. 1, 2 and 3: "ER," "Friends" and "Seinfeld."
eight new shows
Fox unveiled five hours of new prime-time programming for the 1995-96 TV season, including six new half-hour comedies and two new one-hour dramas. The dramas include "Space," a working title for a sci-fi series about military cadets in the future; and "Strange Luck," starring actor D.B. Sweeney as a photojournalist with a streak of good and bad luck. Comedies include: "Cabin Pressure," about flight attendants; "Misery Loves Company," about a man's view of divorce and marriage; "Ned and Stacey," with "Wings" star Thomas Haden Church as an ambitious ad executive; "Partners," starring John Cryer as an architect; "The Preston Episodes," starring David Alan Grier as an English professor turned journalist; and "Too Something," about best friends working in a mail room. "Space" is scheduled for 7 p.m. Sunday, leading out of Fox's NFL coverage and into "The Simpsons."