Sun Microsystems picks JWT, Tonic 360

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As expected Sun Microsystems, Palo Alto, Calif., selected J. Walter Thompson USA, New York, and Tonic 360, San Francisco, to handle its $100 million account, said executives close to the review. Lowe Lintas & Partners Worldwide, San Francisco, was the incumbent. Tonic 360 was the incumbent on the company's interactive account. Sun called for an informal review after Lowe's New York office broke print ads from rival Dell Computer Corp. dinging Sun's "We're the dot in .com'' campaign. Lowe persuaded Sun to consider its Interpublic Group of Cos. sibling shop, the Martin Agency, Richmond, Va., as a possible contender for the account. Interestingly, JWT New York President Bob Jeffrey was instrumental in Lowe's win of the Sun account when he was general manager of Lowe's San Francisco office. The loss is a blow to Lowe's San Francisco office, although the agency office last week picked up the $25 million account of Internet service provider InterNAP Network Services, Seattle.

Copyright September 2000, Crain Communications Inc.

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