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Sun Microsystems tacks a rapid-fire series of photographic images onto a handwritten ".com" to indicate its prowess on the Web, in two new TV commercials. The images allude to the tremendous volume of information and services available on the Internet. The goal of production house Charlex, New York, was to keep the visuals simple while making them creatively cool. Sun is using the campaign from Lowe & Partners/SMS, New York, to stake its claim as a company that helps run the Internet. Copywriter: Dean Hacohen. Art director:
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