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SunAmerica ads target boomers

Published on .

SunAmerica launches a new national ad campaign that takes aim at conspicuous consumption among baby boomers. The ads, juxtaposing the costs of luxury goods with the potential value of that money for retirement, asks the consumer, "How are you spending your retirement?" The Deutsch campaign broke June 19 and will run on network TV, national cable and print.

Copyright June 1999, Crain Communications Inc.

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