SunAmerica April 27 launches a network and cable TV campaign promoting its retirement accounts by relating stories about the lucky few who stumble into riches. Says the voiceover: "When it comes to retirement, you can depend on luck, or you can depend on us." Asher/Gould, Los Angeles, is the agency. Spending wasn't disclosed but is expected to be higher than SunAmerica's recent $8 million to $10 million level.
Copyright April 1997, Crain Communications Inc.