Alberto-Culver review may be for up to $50 mil
[melrose park, ill.] Alberto-Culver Co. has contacted agencies about its personal-care brands, according to an executive close to the company. Although an Alberto spokesman said the review was exclusively for the St. Ives brand, it's said the review includes a multitude of products -- including St. Ives, V05 and the newly introduced VO Fine lines, with billings in the $50 million range. Partners & Shevack, New York, and Lois/EJL, Chicago, are both roster agencies. Lois Chicago Chairman-CEO-Managing Partner Edwin Holzer wouldn't comment other than to say, "They talk to agencies very consistently." Partners & Shevack referred calls to Alberto.
Ernst & Young narrows review to DDB, DMB&B
[new york] Ernst & Young has narrowed its $13 million-plus review to DDB Needham Worldwide and D'Arcy Masius Benton & Bowles. Incumbent Grace & Rothchild was earlier cut from the review.
Nissan moves German acc't from TBWA
[nuess, germany] Nissan Motor Germany is parting with TBWA, Duesseldorf, agency on its $52 million German account. In more bad news for TBWA International, which handles Nissan in 10 European countries, Harmut Kieven, the Nissan general manager for Germany who fired the agency, is moving to the European headquarters in Amsterdam to take on European-wide responsibilities for marketing and distribution.
Anti-drug ads go national on July 9
[washington] The government's anti-drug advertising, now up to a 12-city test, will break nationally July 9 with a roadblock buy on all major broadcast TV networks. The White House Office of National Drug Control Policy will support the network TV buy for anti-drug messages, aimed at adults, with TV in 100 cities aimed at youths and newspaper ads in 25 cities. Partnership for a Drug-Free America handles creative.
Bacardi-Martini sends 3 brands to Ammirati
[miami] Bacardi-Martini USA has tapped roster agency Ammirati Puris Lintas, New York, to handle media buying for Dewar's Scotch whisky, Bombay gin and Di Saronno Amaretto liqueur, formerly marketed by Diageo. The brands had 1997 spending of $19 million, according to Competitive Media Reporting.
First Brands unites $35 mil at McCann
[danbury, conn.] First Brands has consolidated its $35 million Home, Automotive and Pet Products divisions accounts at incumbent McCann-Erickson Worldwide, New York. The other incumbent was Y&R Advertising, New York.
Seagate moves $12 mil in business to FCB
[scotts valley, calif.] Seagate Technology moved its estimated $12 million hardware account to Foote, Cone & Belding, San Francisco, from van Bronkhorst Group, Santa Clara, Calif. The latest move means the disk-drive marketer has consolidated almost all of its global advertising with FCB.
Daewoo opts against naming national agency
[compton, calif.] Daewoo Motor America, which was expected to soon name its first national agency from its four regional shops, told Advertising Age it will instead work with various agencies on a project basis, declining to name shops. Daewoo said it will do virtually no advertising for its U.S. launch in September.
Blue Cross/Blue Shield of Fla. starts $15 mil review
[jacksonville, fla.] Blue Cross/Blue Shield of Florida, with an estimated $15 million budget for direct marketing, is in review. Finalists will be announced today or June 23. Foote, Cone & Belding, Chicago, and other agencies did project work on the account. Separately, Blue Cross/Blue Shield of Illinois also is said to be in review for its direct business.
Andy Mooney, 43, to the new post of VP-brand management at Nike, from VP-equipment. Although Nike has had a similar position, it will be the first time all Nike product divisions have reported to an executive charged with brand management. . . . Bruce Goren has been reassigned to an undisclosed post in the service unit of Hyundai Motor America, from national advertising manager of the $103 million account. His successor, Kathy Parker, had been national manager of human resources. . . . John Plunkett, Wired's founding creative director, is leaving in the wake of the magazine's sale to Conde Nast Publications. . . . Kaiser Permanente to Rapp Collins Worldwide, New York, for its estimated $24 million direct-response business, previously handled by a variety of direct marketing suppliers. . . . David J. Pecker to the additional post of CEO of Grolier, New York, in addition to his titles of president-CEO of Hachette Filipacchi Magazines. . . . Jim Beam Brands Co. to Wunderman Cato Johnson, Chicago, as promotion and merchandising agency for its DeKuyper liqueurs. The work previously was handled in-house and through project relationships. . . . Goodby, Silverstein & Partners, San Francisco, has begun research on a project for a new luxury Unilever skincare product. . . . ESC Medical Systems narrowed its $12 million review for a new account to Gotham, Jordan McGrath Case & Partners, Publicis and Warwick Baker O'Neill, all New York, and Quantum Consumer, Parsippany, N.J. . . . Financial World magazine was shut down after being padlocked June 15 by the landlord, Investment Properties.