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Sunbeam expected to split up account

Published on .

Sunbeam Corp. likely will split its $35 million to $40 million global account among several agencies by division, based on President-CEO Jerry Levin's plan to decentralize operations. Ogilvy & Mather Worldwide, Chicago, hired by ousted Chairman Al Dunlap, said it and Sunbeam will part Dec. 31 because of "philosophical differences." Ogilvy handled all work except First Alert, which is expected to stay at Carmichael Lynch, Minneapolis. It's likely Sunbeam will pick one agency for household appliances and possibly another for Coleman Co. Sunbeam declined comment.

Copyright November 1998, Crain Communications Inc.

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