Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sunbeam lights Grillmaster ads

Published on .

Sunbeam Corp. said it is launching its first-ever integrated marketing program for Grillmaster gas grills. National TV, spot radio, national direct mail, radio and retailer-sponsored special events will all use the theme: "Grillmaster. You can't be one without one." Manhattan restaurateur Bobby Flay, host of Lifetime Television's "The Main Ingredient With Bobby Flay," is spokesman. Six WPP Group agencies handle: Ogilvy & Mather Worldwide, Ogilvy Adams & Rinehart (PR), O&M Direct (direct mail), Einson Freeman (in-store merchandising), A. Eicoff & Co., (national cable TV/direct response) and Milward Brown (research). Spending was not disclosed.

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: