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Sunkist soda gets makeover

Published on .

Cadbury Schweppes' Dr Pepper/Seven Up Cos. unit is giving its Sunkist soft drink brand a makeover with "energized" graphics to debut Feb. 1. The graphics had been unchanged for nine years. Sunkist also gets a three-year sponsorship deal with the Association of Volleyball Professionals. Foote, Cone & Belding, Chicago, handles.

Copyright September 1997, Crain Communications Inc.

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