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Published on .

There's plenty of interest in the big game across the border too, as Budweiser gets a Super Bowl promotion in which 5,000 Canadian fans will view the game at a huge party. Bozell Worldwide Canada, Toronto, created spots, set in a locker room, that emphasize just how big the game -- and its players -- are. Labatt Breweries of Canada markets Anheuser-Busch's brew in the U.S.' northern
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