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Super Bowl dot-coms see traffic spikes: Nielsen/NetRatings

Published on .

Dot-coms advertising during the Super Bowl had a 15.7% jump in unique audience the night of the event, according to Nielsen/NetRatings. Oxygen.com and HotJobs.com saw the biggest jumps in unique audience. The total traffic for sports-related sites increased by 18% on Super Bowl Sunday, compared with the previous Sunday, Jan. 23, Nielsen/NetRatings found.

Copyright February 2000, Crain Communications Inc.

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