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Super Bowl hot spots

Published on .


Wondering what tricks marketers have up their sleeves for the Super Bowl telecast Jan. 26? Here's a few snippets:

The suprise ending of the National Pork Producer's Council ad breaking on the Super Bowl shows a royal food taster pretending to die after tasting the king's pork--so that he can enjoy the spoils once everyone has left the room. Bozell, Chicago, handles.

M&M/Mars is breaking its commercial featuring the female M&M on the Super Bowl pre-game show on Jan. 26. Dennis Miller also stars in the campaign of two :30 and two :15 spots. In addition, M&M/Mars will offer visitors the opportunity to "visit" the green M&M and view a clip online. BBDO Worldwide, New York, is the agency.

Copyright January 1997, Crain Communications Inc.

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