Plymouth will unveil its 1996 Plymouth Breeze advertising during the pre-game and first quarter of Super Bowl XXX
on NBC Jan. 28. The theme line is "One clever idea after another. That's Plymouth." Three of Plymouth's seven commercials slated for the Super Bowl broadcast will support Breeze, including introduction of the Breeze compact sedan. Print ads supporting the Plymouth line begin in February magazines. Agency is Bozell Worldwide, Detroit.
Anheuser-Busch is slating a new Bud Light "I love you, man" spot, a new Budweiser frogs spot and the first Bud Light advertising from Goodby, Silverstein & Partners, San Francisco, as part of its Super Bowl ad lineup. The St. Louis brewer, while including a Bud Bowl spot, said today it will also launch its Olympic sponsorship program with a 60-second spot on the Super Bowl.