Super Bowl prices start at $2.5 mil

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CBS has started pricing next year's Super Bowl commercials, and media executives say the starting price is $2.5 million for a 30-second spot. This was significantly higher than ABC's initial pricing for Super Bowl XXXIV, which started at $1.8 million, and then drifted up to an average $2.2 million. Some 18 dot-coms fueled the wild pricing activity, and some even paid up to $3 million.

Copyright June 2000, Crain Communications Inc.

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