Super Bowl Spots: Quizno's

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Quizno's 2003 advertising campaign will break Jan 26. Created by Cliff Freeman & Partners, New York, the effort continues the "Mmmm. Toasty" theme but introduces a new character, founding chef Jimmy Lambatos., who's focus on making perfect subs comes at the expense of other things. Creative director: Arthur Bijur. Art director: Richard Ardiot. Copywriter: Grant Smith
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