Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Super Bowl-theme sites score record traffic

Published on .

The Super Bowl Web site from the National Football League and NBC charted more than 6 million hits on game day, the NFL said. The league has yet to translate that figure into actual users, however. ESPN's Web site, meanwhile, recorded 15 million hits from Jan. 26-29, translating to about 565,164 individual users.

The NFL site has recorded 28 million hits since it opened late last year. It will remain open in its present form for a few more weeks and then morph into a site promoting next year's game, Super Bowl XXXI.

Most Popular
In this article: