Mail Boxes Etc., another first-timer on the Super Bowl telecast, gives Oscar Mayer some additional exposure with its 30-second spot featuring a driver of the Oscar Mayer Wienermobile as the "ultimate road warrior" who depends on MBE for his on-the-road business services needs. Agency is Kenneth C. Smith Advertising, San Diego.
Chicago-based Ameritech will premiere a new corporate brand campaign with a regional spot on the Super Bowl. "Test Town"--an extension of last year's "Test Town Diner"--will run in Chicago, Cleveland, Columbus, Detroit, Grand Rapids, Indianapolis and Milwaukee. Fallon McElligott, Minneapolis, is the agency.