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New for Super Bowl

Published on .

Oscar Mayer Foods said Trent South, 7, of Sherman, Texas, won a national competition to sing the Oscar Mayer Bologna Song in its commercial to premier during half-time of Super Bowl XXX Sept. 28. Trent was among 20 grand prize winners who won a family vacation in Orlando this week for final auditions. The commercial marks the first Super Bowl appearance for Oscar Mayer. J. Walter Thompson USA is the agency.

Mail Boxes Etc., another first-timer on the Super Bowl telecast, gives Oscar Mayer some additional exposure with its 30-second spot featuring a driver of the Oscar Mayer Wienermobile as the "ultimate road warrior" who depends on MBE for his on-the-road business services needs. Agency is Kenneth C. Smith Advertising, San Diego.

Chicago-based Ameritech will premiere a new corporate brand campaign with a regional spot on the Super Bowl. "Test Town"--an extension of last year's "Test Town Diner"--will run in Chicago, Cleveland, Columbus, Detroit, Grand Rapids, Indianapolis and Milwaukee. Fallon McElligott, Minneapolis, is the agency.

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