"Super tabloid" to launch in Argentina

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BUENOS AIRES -- The owner of two of Argentina's leading magazines, investigative newsmagazine Noticias and celebrity publication Caras, is planning to launch a new daily newspaper in June 1998.

The newspaper, to be called "Perfil" after the publishing house Editorial Perfil, will be a "super tabloid," says Director Jorge Fontevecchia. Three years in the making, the investigative paper will be in 100% color and will be published using cutting-edge technology that has not existed in Argentina until now.

Fontevecchia is investing $20m in a German state-of the-art printing press that he claims will "take Argentine newspapers into the 21st century".

With democracy in Argentina well-established and economic reforms undertaken in the last decade, Argentina is going to need new media to accompany the new, more cosmopolitan tastes of Argentines, Fontevecchia says. He's betting Perfil's launch will duplicate the boom experienced by Spain's El Pais newspaper in the 1980s after the dictator Francisco Franco died.

Fontevecchia estimates initial circulation will range between 50,000 and 100,000 copies. He predicts that within 10 years his "new generation" of newspaper will become the market leader.

Copyright August 1997, Crain Communications Inc.

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