Tuesday launched a Web site that offers a site locater for all SuperCuts stores; delivery of coupons and other merchandising incentives; and hair care information. Clear Ink, an online developer based in Walnut Creek, Calif., created the site. Users can select a "haircut buddy" or "SuperGuide" with whom to tour the site and who will eventually get a haircut online via Shockwave. The site also incorporates "cookie" or intelligent agent technology and will employ contests and promotions to keep users coming back.
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