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Supplement brands to Kirshenbaum

Published on .

Efamol Nutraceuticals, Boston, named Kirshenbaum Bond & Partners, New York, as agency for its estimated $10 million account. Kirshenbaum will launch a campaign for Efamol natural supplements PMS Control and Efalex, a supplement to maintain eye and brain function. Arnold Direct, Boston, was the other finalist in the review.

Copyright April 1998, Crain Communications Inc.

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