SUPPORT, GUIDANCE, $10 OFF

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SelfCare today begins a $25 million marketing campaign, including TV, radio and print, from Hoffman/Lewis, San Francisco. "Support. Guidance. Answers." is the theme for the national campaign for the women's health site (selfcare.com). Offline and online ads promote a $10 off introductory deal to drive traffic to the information and commerce site, operated by Medical Self Care. The 23-year-old company began as a magazine, introduced a catalog 16 years
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