Suretrade, Lincoln, R.I., on Oct. 30 breaks a new TV and print campaign from Wieden & Kennedy, New York. The b&w spots show a bear baring its teeth at the camera with a message asking, "Ever wonder if the stock market cares what month it is?" a reference to the traditional October slump. The commercials are tagged "Suretrade. When you know."
Copyright October 2000, Crain Communications Inc.