U.S. Air Force 50th Anniversary Celebration 1997 is drumming up sponsors for a year of events starting in September. Included: integrated marketing and media opportunities plus on-base promotional events targeting 2 million consumers with category exclusivity use of logo for product marketing. Cost: $25,000 to $250,000. Umbrella Event Marketing, Carpinteria, Calif., coordinates. Contact: (805) 684-0155.
Cleveland National Air Show plans to take off with sponsors for its 67th annual event slated for Aug. 31 to Sept. 2, drawing more than 120,000 paid spectators. Included: on-site presence, product sampling and promotion. Cost: $5,000 to $100,000. Contact: (216) 781-0747.
Texas Motorplex, Mansfield, is revving up sponsors for a National Hot Rod Association race scheduled for April 1997. Included: on-site presence, product promotion and cable TV coverage. Cost: $20,000 to $265,000. Contact: (817) 572-7223.
The 1996 Hurricane Showdown, slated for Nov. 29 to Dec. 1 in Fort Lauderdale, Fla., wants to score with sponsors for its second annual men's softball tournament. Drawing as many as 25 teams from 17 U.S. cities, the seminational tournament offers on-site product promotion and sampling. Past sponsors included the South Florida Gay Softball League and Miller Lite. Cost: $500 to $2,000.
Voice FX, Conshohocken, Pa., wants to tap sponsors for its service providing automated telephone registration and grade reporting for 60 colleges and universities, reaching 1.25 million students each quarter. Sponsorship includes in-system messages plus links to college databases for direct response sales. On board: The New York Times, Discover Card and Fingerhut. Cost: $34,000 (200,000 students) to $170,000 (1 million students). Contact: (610) 941-1000.
Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.