U.S. Surgeon General David Hatcher on Aug. 9 recommended greater restrictions on tobacco marketing, as part of a 462-page report on reducing tobacco use. Dr. Hatcher accused tobacco companies of targeting more of their advertising at minorities, claimed Joe Camel had been a purposeful attempt by R.J. Reynolds Tobacco Co. to reach kids and said U.S. advertising regulation of tobacco products is "considerably less restrictive than other countries." While recommending a comprehensive approach to reduce smoking, Dr. Hatcher suggested warning labels needed to be strengthened and made more conspicuous and there is a need to "better regulate the advertising, promotion and sale of tobacco products. . . . Stricter regulation of selling and promoting tobacco products is needed to keep young people from starting to smoke."
Copyright August 2000, Crain Communications Inc.