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Survey defines Internet usage

Published on .

The ongoing debate over the number of Internet users took another turn Wednesday when Find/SVP issued a new report defining four key Internet usage segments. There were 9.5 million people using the Internet in 1995, rising to 25.4 million in 2000. That's a much more conservative figure than others reported by Nielsen/CommerceNet and Yankelovich.

Find/SVP defines Internet usage as using at least one other application besides e-mail.

The company divides Internet users into recreational consumers (27%), who pay personally for access, do it from home and use the Net for personal applications; occupational users (12%), who pay personally, do it from home and use the Net for business reasons; corporate users (46%), whose access is subsidized by their employer; and academic users (15%), whose access is subsidized by a college or university.

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