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Survey finds online auto shoppers shop price

Published on .

The Automotive Retail Group of EDS, after a phone survey of 100 car dealers and manufacturers, reported Feb. 4 that 74% of respondents said Internet car shoppers are more price-conscious than offline shoppers. The Troy, Mich., unit of the computer services marketer also revealed 59% of respondents said online sales are less profitable than offline sales.

Copyright February 2001, Crain Communications Inc.

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