×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Survey finds few recall Web drug ads

Published on .

Even as the Web increasingly becomes a healthcare information destination, Time Inc.'s third annual direct-to-consumer effectiveness study suggests it may not be a boon for drug marketers. The study, scheduled to be released June 15, shows 23% of people (1,000 were surveyed) use the Internet as a primary source of healthcare information, but only 1% recall seeing an ad for a prescription drug on the Web. Time Inc. operates a slew of magazines that benefit from the rise of DTC print advertising.

Copyright June 2000, Crain Communications Inc.

In this article:
Most Popular