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By Published on .

International Data Group last month introduced the IDG Global Passport program, giving its clients credit according to how much they spend across IDG's 270 publications in 75 countries.

Advertisers can use this credit for future purchases of other IDG products or services throughout the world, with the aim of helping IT marketers develop integrated global marketing programs.

IDG's advertisers can apply their credits to ad pages in more than 50 countries in its most global magazines, PC World and ComputerWorld, promotional activity on the Web sites of more than 55 IDG publications, space at IDG trade shows ranging from Macworld Expo to ComputerWorld Vietnam and market research from IDG's research arm, International Data Corp.

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