SURVEY NEWCOMER: MIX AND MATCH GLOBAL BUYS

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Under the Dow Jones Multimedia Package, advertisers are increasingly combining European Business News buys with Asia Business News, EBN with The Wall Street Journal Europe and other permutations.

"You can mix and match," said Michael Connor, EBN's managing director. "It's a menu."

Dow Jones launched ABN in 1994 and EBN in 1995, and this year will expand U.S.-based Dow Jones TV to its own channel from being a program producer.

"To make sales to major international clients requires several locations, several different levels of [client] authorization and multiple visits," Mr. Connor said. "What's helped us is our geographic position [on three continents] and having multiple properties to [offer] a client."

Mr. Connor said Dow Jones has just closed a two-year deal with Merrill Lynch to run on EBN and in the U.S.

EBN has exceeded its first year target of reaching 10 million viewers via cable and satellite dish after clinching a deal last month to get on the strategically important Paris cable system.

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