Survey: North American Chinese are rich, net savvy

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Hong Kong -- Chinese Internet company Sina says North America's Chinese population is a high-income, Net savvy and well-educated audience. Sina operates a network of Web sites, namely the leading portal Sina.com, targeting Chinese speakers worldwide.

Recent research on Chinese Internet usage patterns in North America, based on interviews with 1,005 citizens of Chinese descent in the U.S. and Canada, shows that more than half of Chinese Americans have Internet access, with 97% owning a PC at home. Three quarters of the surveyed Chinese Internet users go online every day to shop, send e-mail, engage in online trading or other activities. A majority of them have a college degree and earn an average income of $69,000.

About six out of 10 Chinese households in North America have an Internet connection at home and nearly six out of 10 have purchased one or more products/services online within the past year. Books are the most frequent online purchases followed by computer products and electronics.

Moreover, 58% of Chinese Internet users in the U.S. have investments, and, of those, 70% trade stocks online at an average of nine trades per month. In Canada, 42% of Chinese Internet users have an investment portfolio, and 51% of them trade online with an average of approximately five trades per month. Close to one quarter of Chinese Internet users in both countries conduct online banking.

Copyright February 2001, Crain Communications Inc.

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