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Survey shows hope for online shopping

Published on .

A survey from MasterCard International and the National Retail Federation finds that 27% of Web users have purchased something on the Internet. The survey goes on to report that 84% of people on the Web say they are "at least somewhat likely" to buy on the Internet in the next year.

The November 1995 study, compiling data from 300 phone surveys, 400 online surveys and four focus groups, shows consumers want to purchase items they already know about over things they're not familiar with. Most popular purchase: computer software, followed by information, entertainment and computer hardware.

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